Mass Customization and Footwear
نویسندگان
چکیده
This paper provides a roadmap of how mass customization can be applied to footware design. Particularly, the following questions are to be considered: What shoes are being customized in the market? Can you give more examples? What is the difference between a pair of “tailor-made” shoes with a mass customized one? What is the value derived from the footwear customization? What is the additional cost incurred in the footwear customization? What are the key dimensions of the footwear customization? How do they influence the footwear design? What is the role of a customer playing in a footwear customization process? How can a customer influence the attributes of the customized shoes? How should a conventional design process be changed to realize the mass customization strategy for footwear?
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